The Art of Innovation
There isn't a business in America that doesn't want to be more creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation
, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. Visit the website.
Published in 2003, Tom Kelley's previous national bestseller, The Art of Innovation
, was described by Wired magazine as being "Almost like visiting an IDEO workshop in person."
"Tom Kelley has unlocked the magic box of innovation for corporate
America."—Bruce Nussbaum, BusinessWeek
"In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation
. Yet Kelley makes a good case... Practical, clearly written and highly detailed."—USA Today