Are you a Cross-Pollinator? Do you work with a Hurdler? Or a Storyteller? These are just a few of the roles that Tom Kelley, author of the bestselling Art of Innovation, suggests that people can play in an organization to foster innovation and new ideas—and fend off creativity-stifling naysayers. Inspired by the roles that Tom has seen emerge at IDEO, the leading design firm where Kelley is general manager, The Ten Faces of Innovation is filled with engaging stories of how businesses have used innovation and design thinking to transform customer experience.

We invite you to explore this site to learn more about The Ten Faces of Innovation, and to share your own stories of overcoming the devil’s advocate through innovation.

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